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Huge Consumer Market of Pachinko Industry
Pachinko industry has been forming a huge consumer market in Japanese leisure market.
That accounts for 41% of entertainment section of Japanese leisure which amounts to 20 trillion yen according to the White Paper on Leisure 2020 published by the Japan Productivity Center.
According to the survey conducted by Pachinko Chain Store Association, the number of employment in the pachinko industry is about 220,000, which surmounts the total number of employment in the 10 leading automobile manufacturers.
Above industrial comparative data were compiled by Pachinko Chain Store Association based on the government statistical data and other market trend surveys during 2014 - 2020
- * 10 Leading Automobile Manufacturers are as follows / Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., SUZUKI MOTOR CORPORATION, MAZDA Motor Corporation, Mitsubishi Motors Corporation, Fuji Heavy Industries Ltd., Daihatsu Motor Co., Ltd., Isuzu Motors Limited and Hino Motors Ltd.
Summary of Pachinko Game
Pachinko is one of the most popular entertainment in Japan.
Game Machines
There are two types of game machines in pachinko halls; one is called pachinko machine and the other one is called pachislot machine. Pachinko machine is often described as vertical pinball machine which shoots small metal balls continuously toward the board surface of pachinko machine. Players are aiming to gain balls by shooting down into a winning pocket located at bottom center of the board surface. Playing costs are generally within the range of 0.5 yen to 4 yen per ball. Procedure of pachislot game, quasi slot machine, starts from inserting tokens into slit and rotating reel drum to match patterns on the drum for winning tokens. Playing costs are generally 5 yen to 20 yen per token. Players can rent balls or tokens to play games and exchange for gift prizes or charge their membership card electronically for the next visit with their winning balls or tokens.
Prizes
Players can exchange their winning balls and tokens for general prizes or so-called G-prizes. General prizes include commodities of which items are sold at convenience stores such as daily necessaries, confectionery and cigarettes. On the other hand, G-prizes mean decorative cards with a small embedded piece of gold or silver or coin-shaped pendants of gold or silver.
We are arranging about a thousand of general prizes and offering catalogue for our customers to select their favorite items. For the seasonal event like Christmas and Halloween, we are offering up-to-date special gift prizes to our customers to improve our services.
History of Pachinko Industry and its Growth
Pachinko machines appeared in Japan as a toy for the first time during the 1920s. And after that, pachinko machines had developed rapidly in Nagoya area as a recreation for adults around 1930. Although pachinko halls had been closed down during the World War II, they restored their business in the latter half of 1940s. Pachinko machines were simply composed of bells and flash lamp at that time. Currently popular machine with video screen and sound device was originally introduced back in 1980s.
Slot machine was invented in the United States in 1899. Several decades later, SEGA Enterprises, game console manufacturer, introduced the first pachislot machine in Okinawa after improving the original slot machine. The first machine was named 'Olympia Machine' due to the Tokyo Olympic was held in the same year coincidentally. Playing method was simply pushing the stop button to match patterns on the rotating reel drum unlike the current computer-controlled movement.
Gaming experience has been much more enhanced nowadays by incorporating computer chip, stereophonic sound system and liquid crystal video display into pachinko and pachislot machines to show popular animation characters and other topical contents.
Olympia Slot Machine Manual
Playing costs for each of the pachinko and pachislot used to be 4 yen per ball and 20 yen per token until an introduction of 1 yen pachinko in 2006. Lower playing costs of pachinko made it possible to reduce the gambling aspect of the game and enhanced the entertaining attribute. Lower playing costs were introduced as a counter-measure for decreasing players' population that enables players to stay longer in our halls with lower expenses.
Japanese Slot Machine Key
Approximately 3,244 hall operating companies are managing 10,596 halls nationwide as of 31 December 2017.