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Aristocrat is the second biggest producer of casino slots in the world – second only to IGT. They have come a long way since their start in 1953. Under the control of Len Ainsworth, Aristocrat would go from a regional niche player in their native Australia to the global slot powerhouse they are today. List of the Best【 Aristocrat 】 Casino Sites Demo & Real Money Casino Games (25+) Free Slot Machines to Play No Download No Registration!

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THE ARISTOCRAT GAMING STORY:

CORE VALUES

We believe it takes more than talented people, advanced technologies and creative excellence to deliver the world’s greatest gaming experience. It takes respect, courage, integrity and passion. These values are at the heart of everything we do at Aristocrat and they inspire us to support our business, our people and our communities.

WORKING FOR ARISTOCRAT GAMING

We value the impact talented people can have on both our culture and commercial success, so we strive to ensure that our employees are provided with the career growth and development that talented people both seek and deserve.
Our employees are the heart of our business and core to everything we do. We create an environment that empowers them to help deliver innovative solutions to our customers, creating the world’s greatest gaming experience every day.
From mathematicians, designers, animators, marketers to technology and corporate experts, find out how you can be part of our exciting Aristocrat team.
Empowering you. Embracing technology. Entertaining the world.

INNOVATIVE TECHNOLOGY

Our global team of talented creative, technical and business professionals are focused on developing the next generation of gaming technology. Our development centers in India and the United States continue to push the boundaries of technology and create innovative hardware and systems to support and enhance our market-leading game portfolio.

INFINITE CREATIVITY

Our creative studios are the best in the business. We believe creative excellence starts with our people and ends with our product. In between, there’s a whole lot of dreaming, collaborating and designing that challenges industry norms, solves business problems and creates thrilling entertainment for players around the world.

CREATIVITY AT OUR CORE

We make fun games that people love to play.

THE FRAME FOR THE GAME

We bring the game forward, from our imagination to your casino floor.

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Aristocrat have been developing more and more outstanding land based slots and pokies, we can only hope that they start porting them all over to the online world because there are some massive games waiting for us online fans to play and enjoy!

THE ARISTOCRAT STUDIOS:

OZ Games Studio

Oz Games Studio is Aristocrat’s leading creative studio in the Southern Hemisphere and represents over 60 years of creativity, technology and innovation. It’s structured to drive performance and realise opportunities across the global market, with undeniable talent that is reflected in some of our most legendary games such as 5 Dragons™, Buffalo™ and Super Wheel Blast™.

Secret Sauce Studio

Secret Sauce Studio calls Las Vegas home and is known for creating eye-popping content that raises the bar in game design. The team is responsible for some of the most exciting releases in recent years, including Britney Spears®, The Big Bang Theory™ and Batman™ 1966.

HRG

HRG has decades of industry experience and specialises in creating content for high-growth, premium jackpot segments across our global business. The team is based in the northern beaches region of Sydney and has provided Aristocrat with some of its most successful titles.

Studio 6

Located in our Sydney headquarters, the Studio 6 team is always on top of their game when it comes to award-winning content creation. Studio 6 titles are loved around the world, with recent hits such as Weird, Wicked and Wild™ and Pure Gold™ joining established favourites such as Buffalo Stampede™, More Chilli™ and Cash Express Gold Class™.

Gimmie Games

Gimmie Games adds a unique flavour to our studio team, specialising in the entertainment-style games that make up our e-series portfolio. Based in Atlanta, the studio is known for crafting premium artwork, animation and sound, which is combined with smart mathematics to create a theatrical player experience unlike any other.

Studio 54

Based in Las Vegas, Studio 54 has been at the forefront of our success in the participation gaming segment, using audacious theming and creative thinking to bring some of our most awarded game titles to life. These include Tarzan™, Sons of Anarchy™ and AMC’s massive hit, The Walking Dead™.

Studio 9

Since its inception in 2009, Studio 9 has played an important role in globalising some of our greatest games. Based in Noida, India, the team have worked on some of Aristocrat’s newest and classic games to ensure they are available to the different regions and jurisdictions around the world.

Biggest Little Studio

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Biggest Little Studio is a premier studio – leading VGT’s game design for the Class II market through the development of legacy titles and the new Class II video product Ovation™. They have developed legendary titles including Mr. Money Bags™, Lucky Ducky™ and Hot Red Ruby™ have entertained players for years and deliver outstanding performance. The Biggest Little Studio is named in homage to the roots of their Reno location (nicknamed The Biggest Little City in the World)!

Aristocrat Leisure Limited is recognized globally as a leading producer of gaming technology. It is an ASX100 listed company and the second largest slot machine manufacturer in the world. Founded in 1953 by Len Ainsworth, the company is licensed in 240 jurisdictions and operates in 90 different countries. Aristocrat has headquarters in Sydney, Australia with marketing and development offices in South Africa, Russia, and the United States.

The company’s refusal to bow to the status quo has earned them several industry awards, a devoted player following, and a staggering number of cash payouts. Since its inception, Aristocrat has tirelessly dedicated itself to creating games that offer a top-notch experience for players. They develop cutting-edge electronic gaming products and have proven to deliver the very best when it comes to online slots.

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Types of Aristocrat Slot Machines

Like other major gaming companies, Aristocrat manufactures the two most common types slot machines; video reel and classic, mechanical reel. All in all, Aristocrat offers over 300 unique game titles in their slot machine category. The company classifies their slots under six categories; Participation, Relm, M-Series, J-Series, E-Series and C-Series. These designations simply refer to the machine type, its software and underlying technology.

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Aristocrat may be most well known among casino goers for its iconic Queen of the Nile video slot game, featuring an ancient Egyptian theme. The company also offers a collection of slot machines that have linked progressive jackpots, which is one of their biggest revenue generators within the electronic game category. Aristocrat’s most popular progressive machines include the Jackpot Carnival and Cash Express themes.

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Aristocrat Partnerships and Licenses

Aristocrat is constantly seeking out new partnerships and licensing deals within the entertainment industry in order to develop new slot game titles. Most notably, Aristocrat has established partnerships with large media companies including HBO, ABC and Warner Bros. to bring gamblers slot titles like Game of Thrones, the Big Bang Theory, Sharknado, WESTWORLD and more. Many of these games are quickly becoming some of the company’s most popular slots.

History of Aristocrat

Aristocrat’s first slot machine was introduced the same year they were founded, in 1953. By 1956, Aristocrat has finished creating its revolutionary “The Clubmaster” collection of slot machines that included features such as multi-line and scattered payouts.

Len Ainsworth left the company in 1994, after a cancer scare. He later went on to found another gaming company, Ainsworth Gaming Technology, although the Ainsworth family still maintains a substantial stake in Aristocrat.

The Clubmaster

Aristocrat decided to revolutionize the gaming industry by introducing The Clubmaster collection in 1956, making it the first machine ever to offer multiline and scattered payouts. Aside from this, other technical advances included self-lubricating reel assembly bearings and Free Play lock. Also, in 1956, poker machines were legalized by the New South Wales Government in social clubs.

Two years later in 1958, the gaming company invented the world’s first poker machine with fully lit reels and scorecard. The introduction of the new “Slimeline” and “Sheerline” machines greatly helped the company rapidly capture a significant share of the Australian market.

Global Expansion

Aristocrat Leisure Limited has a significant global presence in Africa, North America, Australia and New Zealand, the Asian Pacific, Europe, and India. The 1960s were a period of global growth for the company, with a strong portfolio of cabinets and games that enabled the company to expand.

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In 1961, Aristocrat released an innovative game design called “The Aristocrat Nevada” in the United States, which became wildly successful. It also released “The Grosvenor” machine two years later, in 1963, and the world’s first video slot machine, “Moon Money”, in 1965.

Aristocrat Technologies

Aristocrat opened its office in the United States, known as Aristocrat Technologies, Inc. and it is based in Las Vegas, Nevada. This branch is responsible for designing, manufacturing, marketing, and selling games to the North American and Latin American market.

Aristocrat Technologies, Inc. was incorporated in 1963 and it has an additional office in Mexico City apart from its Las Vegas office. The company has sales and support centers in Minneapolis, Minnesota; Gulfport, Mississippi; Atlantic City, New Jersey; and Reno, Nevada.

When Aristocrat bought ALI Gaming Solutions in Africa, Aristocrat Africa was created as its own companies. Today, Aristocrat Africa has grown to become the largest South African slot provider.

Aristocrat’s Entrance into the Digital Gambling Arena

Aristocrat entered the digital gambling arena in the 1970s, beginning with the invention of the video-based slot machine and an electronic credit meter. It also made history with the release of the world’s first five – reel slot machine and found international success with its innovative, electronic game that they called “Wild West”, all the way back in 1970.

The Venture Reel Is Invented

The Venture Reel, without a doubt, is one of the most remarkable innovations as far as slot machines go. Historically, 3-reel and 5–reel slot machines had a limited number of possible outcomes, which meant that the payouts players received were quite low.

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As the video reel gaming system was introduced, it allowed some symbols to show more frequently than others. Usually this would mean lesser paying symbols would show more often while more valuable symbols would be more rare. As a result, in 1983, revenue from slot machines surpassed table game revenue in the United States for the first time ever.

Leasing in the U.S. and Listing on the Stock Exchange

In 1986, a change in legislation allowed gaming manufacturers in the United States to lease slot machines to casinos, bars, and clubs for a percentage of the floor takings or a lease fee arrangement (instead of selling them outright). Due to a high demand for its games in the Asian Pacific, Aristocrat opened an office in New Zealand in 1987.

In 1996, Aristocrat Leisure Limited went public and was listed on the Australian Stock Exchange. In 2000, the company secured licenses in Las Vegas, Nevada. It also formed a joint venture with Sammy Corp in Japan and acquired Casino Data Systems (CDS) in Nevada, in order to expand its systems business. Two years later, in 2002, Aristocrat made itself comfortable in its new Las Vegas office and also developed a significant presence in Macau, following its arrival into China in 2005.

Economic Crisis

In the 2000s, however, things were not booming well for the gaming company, as it was greatly affected by the global economic crisis. Revenue dropped sharply, and the company blamed the US subprime mortgage crisis that occurred between 2007 – 2010. The financial decline, however, did not deter former CEO, Jamie Odell, who was appointed in 2009, from seeking solutions on how to bring the company back on its feet.

Odell rejuvenated the management team, creating a “Play to Win” strategy that focused on turning the company around and marked the beginning of a new era for Aristocrat. Part of their strategy was to focus on the United States market by recruiting top industry talent to develop the world’s greatest online, mobile and application-based slot games.

Aristocrat Games and Other Acquisitions

In 2014, Aristocrat presented hundreds of new games across a broader range of segments than it had ever done before. One of its games, Buffalo Stampede, was named the top “for sale” game in North America in Goldman Sachs’ annual slot manager survey. The Walking Dead was named “casino product of the year” at the annual Global Gaming Awards held in 2014 and 5 Dragons Legends was voted best standalone slot game at G2E Asia 2014.

To strengthen its systems business, Aristocrat acquired material assets from Paltronics Inc., and it also acquired Video Gaming Technologies (VGT), which significantly increased its overall presence in North America, especially the Class II tribal gaming market.

The mobile game developer, Plarium Global Limited, was also acquired by Aristocrat in 2017. Plarium’s hit games include Vikings, War of Clans, Stormfall: Age of Wall, Soldiers Inc.: Mobile Warfare, and Sparta: War of Empires. This acquisition helped Aristocrat greatly expand its addressable digital marketing into the strategy, RPG, and casual gaming segments.

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Another leading mobile game developer, Big Fish Games, founded in 2002 by Paul Thelen, was acquired by Aristocrat in 2018. The company boasts of a diverse portfolio of profitable games across three segments: Social Casino, Social Gaming, and Premium Paid Games.

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Trevor Croker is the current CEO of Aristocrat since March 2017. He was formerly Executive Vice President for global products.